Who are Consumers In Focus?
Consumers In Focus provides sensory related services to the FMCG (food) markets. The primary goal is to reduce risk by establishing and optimising product acceptability, using proven sensory research tools in a timeous manner.
Consumers In Focus was founded by food professionals in 2006 to satisfy a growing need in the food industry for outsourced independent sensory services.
We are NOT a Market Research Company.
What is Sensory evaluation?
Sensory evaluation is a science that measures, analyzes, and interprets the reactions of people to products, as perceived by the senses of sight, sound, smell, taste and touch.
It is used to improve communication between working colleagues AND with consumers.
How can Consumers In Focus be of service?
Trained panels:
- Collaboration with the University of Stellenbosch
- Discriminative/Difference testing.
- Profiling/Benchmarking.
- Preference Mapping.
- Off-flavour training.
Consumer panels:
- Recruitment of intended target market
- Face to face interviewing
- Home usage testing
- Central location testing
- Product testing at schools
- Quick-fire testing at shop-floor level
- In-depth focus group discussion and product tasting
Baseline sensory training
- Tailored made for each customer: Production, QC, R&D, Marketing
- Taster screening
When to use Consumers In Focus?
